One of the greatest international hotels Le Meridien is exploring and supporting Art in Nice.
We got in touch with Marketing and PR Executive in Monaco and Nice, Sabrina Declerq, and she shared with us great video: it's the result of the art-project in collaboration with famous French Riviera Artist, Franck Pellegrino, who brought bright colours into white identity of Le Meridien of Nice.
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To support the registration of Nice - Promenade des Anglais to the UNESCO World Heritage, Le Méridien Nice invited Franck Pellegrino to share his vision of the famous Promenade by giving him Carte Blanche to paint a mural on the rooftop of the hotel.
THE ARTIST: FRANCK PELLEGRINO South of France native, Cannes is his last step before establishing himself in Paris. It was during these formative years that Franck Pellegrino defined his style: a formal language, between typography and ornament. Skateboarding, graffiti, illustration and graphic design have been, ever since, the foundation of this autodidact who developed (since he was 14) a writing sometimes close to illumination. Daily use of a sleek black and white, to create contrast images where emphasis would be nestled between thick and thin strokes, gradually leaves room for a polychrome language made of a sober shades. Often included in frames, his artworks look lile banknotes, stamps or old illustrations of the great hotels of the Belle Époque. Always looking for new ways to express himself, it is naturally that Franck Pellegrino has bridged the gap between walls and paper to share his stories on skin. Therefore in 2012, he joined the tattoo parlor Bleu Noir in Paris, where his tattoos detailed fragments of lives, travel souvenirs entwined with exotic animals and lined landscapes lined with his signature typography and graphic style.
LE MERIDIEN NICE AND ART LOVERS
Nurtured by the surrounding culture, Le Méridien Nice has established itself as a catalyst of local cultural life. Focusing on art, the hotel is not just a cultural partner, but an active player and an exhibition venue in its own right in the city. And while the hotel offers its artists vast areas in which to express themselves, it also opens its doors to creators from outside. Amongst them, the Polish artist Peter Alwast who installed an artwork at the hotel’s entrance, the South of France native artist Florian Schönerstedt who made a creative movie capturing hotel’s feature and the famous blue chairs iconic from the Promenade des Anglais, and Khaled Youssef, a Syrian-born photographer now living in Nice who captures the destination trough the poetic lens of soap bubbles. With Le Méridien, culture has no limits and penetrates everywhere.
PHOTO BY KHALED YOUSSEF
EVENT PHOTOGRAPHY: LE MERIDIEN
TEXT: SABRINA DECLERCQ, MARKETING AND PR EXECUTIVE OF LE MERIDIEN